Bicycle Superhighways - markings and signage
Task: HOE360 Consulting attended a workshop generating ideas, initiated by the project secretariat for Bicycle Super Highways, and was subsequently responsible for the development of a catalogue, containing a number of ideas and solutions for visual communication by marking, signage and guidance on existing and future Bicycle Super Highways. We also carried out an economic assessment of the individual initiatives and estimated conditions concerning regulatory approval.
Value Creation: The developed solutions focused on improving the level of service for cyclists. Ensuring greater recognition in the form of easier orientation and route choice was therefore paramount. Similarly, it was important for uniformity in the visual expression.
Background: Bicycle Super Highways is a collaboration between more than 20 Municipalities in the Metropolitan area and to create better conditions for commuter cyclists, so they chose the bicycle over the car - even on longer stretches. It provides a better urban environment, less congestion and better health - for the benefit of everyone.
Client: Project Secretariat of the Cycle Super Highway, Capital Region
